I developed a robust design system to ensure visual consistency, usability, and adaptability across all brand touchpoints. This system included:

• Primary and secondary color palettes carefully selected with accessibility in mind, ensuring contrast ratios met WCAG standards for readability.

• Typography hierarchy and usage guidelines to create clear visual structure and improve content scannability across formats.

• Interactive element styles and behaviors, such as button states, hover effects, and form inputs, designed to create intuitive user interactions.

• Flexible grid systems tailored for various formats—including print, web, and social media—allowing the brand to maintain coherence while adapting to different media requirements.

Beyond the visual system, I considered how different contexts influence user goals. For instance, a mobile app user may prioritize quick actions like checking balances, whereas a desktop user might focus on more in-depth tasks like reviewing financial reports or planning budgets. This understanding of user context directly shaped both the layout and content hierarchy.

By integrating these insights, the design system not only ensured consistency and aesthetic appeal across platforms but also enhanced the user experience by aligning with real-world usage patterns.