THEKER Robotics
Overiew
Project: Full Website Redesign + Brand Video Launch for THEKER Robotics Role: UX/UI & Brand Designer — Strategy, Narrative, Visual Design, Interaction Timeline: 72 hours (intensive sprint) Challenge: THEKER builds advanced robots but lacked a cohesive narrative and engaging digital presence. They had the product, but not the story. My goal was to synthesize clarity, emotion, and innovation into one unified experience. Core Idea: “Robots in Motion. Humanity in Evolution.” This phrase guided every decision — blending technical precision with emotional storytelling. Deliverables: UX/UI for full website (Framer) Brand visual identity (typography, color, iconography, layout) Brand video (script, storyboard, direction)
Results
Transformed digital experience: A modern, elegant site that aligns with the product’s intelligence while feeling human and inspiring. Boosted brand clarity: Clear messaging, structured IA, and narrative flow improved user understanding. Emotional connection: Through video, visuals, and copy, the brand now inspires as much as it informs. Design system groundwork: Established scalable design components and interaction rules that can evolve as the brand grows. Visual Language: Color: Neutral grays with bold gradients, purple and yellow accents for emotional warmth. Typography: Juxtaposition of bold sans-serif (modern tech) and refined serif (human touch). Imagery: Isometric illustrations, custom robot renders, and cinematic video cuts. Built With: Framer (for development + animations) Figma (for layout, components) Notion (for strategy and scriptwriting)
Industry
Year
Client
